Digital marketing and lead generation
Know which clicks turn into conversations.
Advertising budgets are wasted when the landing page is slow, the form asks too much, or nobody can tell whether a WhatsApp chat came from Google, Instagram or a portal. I build the pages and tracking that make your marketing measurable, so you can put money where enquiries actually come from.
Lead generation is the part of digital marketing that turns visitors into enquiries you can follow up. For UAE businesses I build campaign landing pages in English and Arabic, track WhatsApp clicks, calls and form submissions as conversions, and route each lead to email or your CRM with its source attached. I work on your website and tracking; I don't promise lead numbers.
Who this is for
- Businesses running Google or Meta ads that point to a general home page
- Teams who can't tell which channel brought last month's enquiries
- Brokers, clinics and service firms whose leads arrive by WhatsApp and get lost
- Companies launching a product, project or offer that needs its own page fast
Problems this solves
- Ads send people to the home page and they leave.
- A dedicated landing page matches the ad's promise, answers the obvious questions and has one action. Arabic and English variants match the language of the campaign.
- WhatsApp enquiries can't be traced to a campaign.
- Click-to-chat buttons are tracked as conversion events, and pre-filled messages can include the page or offer, so you know where a chat started.
- Leads sit in one person's phone.
- Form leads are sent to your CRM or a shared inbox with the source, page and consent recorded, so follow-up doesn't depend on who happened to be online.
What’s included
- Campaign landing pages
- Fast pages for Google Ads and Meta campaigns, in English, Arabic or both, with a single clear action and nothing to distract from it.
- Conversion tracking
- Google Analytics 4 and ad-platform conversion events for forms, WhatsApp clicks, calls and brochure downloads, tested before campaigns go live.
- Consent-first forms
- Short forms with an unticked consent checkbox and a separate opt-in for follow-up messages, designed around the opt-in standard of the UAE data protection law (PDPL).
- Lead routing
- Enquiries delivered to email, your CRM or both, tagged with source, campaign and page.
- Reporting
- A monthly view of enquiries by channel and page, so budget decisions are based on leads rather than clicks.
How it works
1Review
We look at your current campaigns, pages and how leads arrive today.
2Measure first
Tracking is fixed before anything else, so changes can be judged properly.
3Build
Landing pages and forms are built and tested on a preview link.
4Improve
Monthly review of what each page and channel brings in, then the next change.
Related work
Questions UAE business owners ask
Do you run our ad campaigns?
My focus is the website side: landing pages, tracking and conversion. I can set up straightforward campaigns in your own ad accounts, and I work well alongside a specialist ads manager for larger budgets.
Do you run influencer or social media posting?
No. In the UAE, promotional posting is covered by the Advertiser Permit rules, so that work belongs with you or a licensed agency. I build the pages and tracking those campaigns point to.
Will this need a cookie banner?
If your tracking uses cookies, yes: I set analytics and ad tags to stay off until visitors accept. Where you only need basic numbers, cookieless analytics avoid the banner altogether.
How many leads will we get?
I can't promise a number. It depends on your offer, budget and market. What I can promise is that you'll know where every tracked lead came from.
Your business could be the next tile in the wall.
This space is kept for the next project.
Tell me what you need
Send a few lines about your business and the project. I'll reply with questions or a time for a video call. Prefer messaging? WhatsApp works too.