Property websites for UAE brokerages and off-plan developers
Fast, bilingual property websites with listings fed from your CRM, the permit details each listing needs, and enquiry flows that reach your agents on WhatsApp before a portal competitor does.
A UAE property website has to do three things well: show accurate listings, display the advertising details regulators expect, and get each enquiry to the right agent quickly. I build listing sites for brokerages and project sites for off-plan developers in Arabic and English, with listings fed from your CRM or portal-format feed and fields for permit numbers, QR codes and broker numbers. My Dubai proof is Sunlink Properties, a Dubai Marina consultancy whose website I designed and built.
For brokerages
Listings from your CRM
Your CRM usually already publishes the XML or JSON feed that Property Finder and Bayut read. Your website can consume the same feed, so a listing updated once is updated everywhere, and sold or rented units drop off without anyone remembering to delete them.
Search buyers actually use
Buy and rent, city and community, property type, bedrooms and an AED price range, with filters that stay in the URL so results can be shared on WhatsApp.
Permit details on every listing
Each listing has fields to display the permit number and QR your listing needs, and the CMS can refuse to publish a listing without them.
ORN and BRN display
Your office registration number (ORN) in the footer and each agent's broker registration number (BRN) on their profile and listing contact cards, managed as content you control.
WhatsApp-first enquiries
A 'Message on WhatsApp' button on every listing with a pre-filled message naming the property, routed to the listing agent, and a short form that records the enquiry in your CRM as well.
Listing pages that can be found
Server-rendered listing and community pages with clean URLs, split sitemaps and structured data, so search engines can read them, unlike many JavaScript-only listing widgets.
Sunlink Properties
Real estate consultancyاستشارات عقارية
A website for a Dubai Marina real estate consultancy marketing off-plan and ready residential projects across the UAE. Buyers search and filter developments, download brochures, and enquire by WhatsApp, phone or a register-interest form. I designed and built it.
- Client location
- Dubai Marina, UAE
- My role
- Design · Build · AI
- Built with
- React · Vite
- Property search with buy and rent tabs, an area list that changes with the chosen city, property type, an AED price slider and a walkthrough filter
- Projects listing of 200+ developments with pagination and brochure downloads
- Scroll-scrubbed 'experience' page for Sobha Siniya Island, drawn frame by frame on a canvas as the visitor scrolls
For off-plan developers and project launches
A project site has to answer an overseas buyer's questions in the first minute and capture their interest before they leave.
- Project facts up front: developer, location, unit types, sizes and handover quarter
- Starting prices in AED, dated, with an optional currency display for overseas buyers
- Payment plan tables reproduced exactly as the developer publishes them
- Floor plans and brochures, downloadable or gated behind a short form
- Register-interest forms with a WhatsApp option and consent recorded
- Escrow and payment information pages using wording from the developer's official documents, with no 'pay now' button that collects money outside the project escrow account
- Scroll-led project experiences where they help, like the Sobha Siniya Island page on Sunlink, built so they stay fast on a phone
- Arabic and English versions launched together, with other languages only where a native reviewer is available
Building in the details regulators look for
In Dubai, a property advert needs a Trakheesi permit from the Dubai Land Department (DLD), and RERA Circular 02-2025 (19 March 2025) says all real estate advertisements must carry a QR code linked to the project's marketing permit. Abu Dhabi has its own Madhmoun permits, issued through DARI. I build the website so these details have a proper place.
- Per-listing fields for the Dubai Trakheesi permit number and Madmoun QR code, or the Abu Dhabi Madhmoun permit, since permits don't transfer between emirates
- Publishing rules that hold back a listing with no permit number, and hide listings whose permit has expired or whose unit is sold or rented
- Office ORN and agent BRN fields wherever an agency or agent is named
- Dated prices and 'subject to availability' wording on project and listing pages
- No guaranteed returns, rental yields or visa promises in templates or default copy
- A launch checklist that keeps an off-plan project page offline until the permit and QR are in place
This is not legal advice. Your agency or development company remains responsible for advertising compliance; I build the fields and rules, you supply and check the details. Rules change, so confirm current requirements with DLD/RERA (or ADREC in Abu Dhabi, or the relevant authority in other emirates) before launch.
Being found beyond the portals
Portals win most broad searches such as 'apartments for sale Dubai Marina'. Your own website wins where you are specific: a community you know well, a project you are marketing, a question buyers ask before they call.
That only works if search engines can read your pages. Many property sites load listings with JavaScript that crawlers see as empty. I build listing and project pages that arrive as complete HTML, in both languages, with each page linked to its translation.
- Community and project pages written around what buyers ask, in Arabic and English
- Listing sitemaps split so large inventories are crawled properly
- Structured data that matches what is visible on the page
- Search crawlers used by AI tools allowed, so pages can be cited in AI answers (no guarantee that they will be)
Questions UAE business owners ask
Can you get our Trakheesi permits or check our ads are compliant?
No. Only licensed companies apply for permits, and compliance review belongs with your team or adviser. I make sure the website has the right fields and publishing rules, and that permit numbers and QR codes display where you need them.
Can our website pull listings from Property Finder or Bayut?
Usually the cleaner route is your CRM: it is the source of truth that publishes your portal feeds, and the website can read the same XML or JSON export. Portal API access is granted to your agency or CRM, not to me, so we work with whatever access you hold.
Do we need a QR code on every web listing?
RERA Circular 02-2025 says all real estate advertisements must include a QR code linked to the marketing permit, and portals generally ask for a permit number before a listing goes live. Exactly how that applies to your own website is a question for DLD/RERA or your compliance lead; the site will have the fields either way.
Can you build an off-plan launch page quickly?
Yes, if the project facts, renders (with the developer's permission), payment plan and permit details are ready. The page should not go live before the project is registered and the marketing permit is issued.
Do you work with brokerages in Abu Dhabi or Sharjah?
Yes, remotely. Each emirate has its own permit rules, so we confirm with you which permit fields each listing needs before building.
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Tell me what you need
Send a few lines about your business and the project. I'll reply with questions or a time for a video call. Prefer messaging? WhatsApp works too.